Selma Farhan is an independant Swiss graphic designer and art director living in Paris.
Graduated from ECAL with a graphic design bachelor, she wanted to develop further her skills in art direction and her knowledge in luxury and fashion by doing some work at l'Officiel and with Julien Gallico.Specialized in graphic design, Selma loves building new visual identities and impactful communications in design, fashion, beauty and cultural areas. Multidisciplinary, she can both work on print and digital supports in order to create a 360° communication with a strong storytelling.Currently working as graphic design at SDV-SF, Selma is opened to new opportunities and projects.
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Founded in 2020, Transplantation is a non-profit socio-cultural initiative that celebrates, preserves and promotes diasporic creativity through the development of cultural and educational programs (workshops, exhibitions, editions, residencies, cultural visits...) as well as a documentary collection unseen in France.
After the experimentation in 2020 of a gallery in the Montparnasse district, Transplantation continues to draw the contours of an experimental multidisciplinary art institution, both mobile and destined to perpetuate its presence in the Ile-de-France region through the establishment of a third location.Transplantation considers creative solutions to the challenges of access to culture, defends the values of diversity, inclusion and personal development.
Gallery Transplantation
2020-2023
Art Direction
Visual identity
Logo creation
360° communication
Layout and collage for the latest magazine OVERDYED collection shootOverdyed c/o Durktiller is a fashion brand created in 2014 that offers handmade clothes inspired by decolouration and bees, as part of the current culture of a new generation on a revolutionary level.
OverDyed
2022
Editorial concept
Graphic design
Video creation
By renewing its collections up to twice a week, the ready-to-wear industry produces a huge amount of waste. Without a recycling process, millions of tons of clothes end up in a landfill or an incinerator.
FAST FASH is a graphic and photographic editorial essay that uses generic fashion codes. Everything is printed by inkjet on textile; an industrial technique used to print on clothes.In 2017, over 80% of unwanted clothing ends up being burnt. In response to this, I also burned clothes and photographed them in the manner of a real fashion shoot. I tried to recreate the typical fashion photos on the outside, in the studio, or as a still life. I started from the end of the process to the beginning.The interesting part of this work is the materiality of the textile. The fabric and the type of printing had an impact on the graphic choice because of two main factors: the transparency between the pages and the flexibility of the fabric. This double constraint determined the minimum size of the characters as well as the layout on a simple frame.My project is a critical and active response to fast fashion. What I liked about this work is that I was involved in every part of the project, pasting the photos, choosing the fabric and clothes, working on the layout, printing and binding.
FAST FASH
2018
Art Direction
Editorial concept
Graphic design
Photography
Print
Art direction for the clothing brand AYO+504.
Creation of the logotype, DA of the shootings, creation of the visuals for the social networksAYO+504 was created by Jessika Muñoz in 2021. AYO+504 is a unisex brand for all body types, gender, ethnicity and origin. INCLUSIVITY and DIVERSITY is what the brand stands for. Every garment is designed and made in Paris with the intention of bringing fair wages and craftsmanship to the forefront of the fashion conversation.
AYO+504
2021 – 2023
Art Direction
Graphic Design
Logotype
Photography
Art direction for the clothing brand AYO+504.
Creation of the logotype, DA of the shootings, creation of the visuals for the social networksAYO+504 was created by Jessika Muñoz in 2021. AYO+504 is a unisex brand for all body types, gender, ethnicity and origin. INCLUSIVITY and DIVERSITY is what the brand stands for. Every garment is designed and made in Paris with the intention of bringing fair wages and craftsmanship to the forefront of the fashion conversation.
AYO+504
2021 – 2023
Art Direction
Graphic Design
Logotype
Photography
Founded in 2020, Transplantation is a non-profit socio-cultural initiative that celebrates, preserves and promotes diasporic creativity through the development of cultural and educational programs (workshops, exhibitions, editions, residencies, cultural visits...) as well as a documentary collection unseen in France.
After the experimentation in 2020 of a gallery in the Montparnasse district, Transplantation continues to draw the contours of an experimental multidisciplinary art institution, both mobile and destined to perpetuate its presence in the Ile-de-France region through the establishment of a third location.Transplantation considers creative solutions to the challenges of access to culture, defends the values of diversity, inclusion and personal development.
Gallery Transplantation
2020-2022
Art Direction
Visual identity
Logo creation
360° communication
Founded in 2020, Transplantation is a non-profit socio-cultural initiative that celebrates, preserves and promotes diasporic creativity through the development of cultural and educational programs (workshops, exhibitions, editions, residencies, cultural visits...) as well as a documentary collection unseen in France.
After the experimentation in 2020 of a gallery in the Montparnasse district, Transplantation continues to draw the contours of an experimental multidisciplinary art institution, both mobile and destined to perpetuate its presence in the Ile-de-France region through the establishment of a third location.Transplantation considers creative solutions to the challenges of access to culture, defends the values of diversity, inclusion and personal development.
Gallery Transplantation
2020-2022
Art Direction
Visual identity
Logo creation
360° communication
Conception and realization of the edition and the scenography for the exhibition in Paris.At the occasion of Paris Photo 2017, Novembre Magazine & ECAL/University of Art and Design Lausanne present a performative photography exhibition and a special issue of the magazine. This special issue and this exhibition present a selection of images produced through a period of four years during workshops conducted by Novembre Magazine in the Photography Department of ECAL. Through the eyes of over 60 students,it becomes a kaleidoscopic snapshot of contemporary attitudes towards the body and new definitions of beauty, encouraging a truly interdisciplinary approach to photography.
Novembre x écal
2019
Graphic design
Scenography
Paris Gallery Map is published by Galeries mode d'emploi. The physical guide has a print run of 20,000 copies, four times a year.For the association Paris Gallery Map, we chose to work on a contemporary, clear visual identity, with printing processes that would allow us to have a simple and instinctive system for the different publications.In order to distinguish the four publications per year from each other, we have chosen to work with a colour code, i.e. one colour per publication will be defined. This system allows us to take an interest in two-colour printing, a technique whereby an image is reproduced in two colours.
Paris Gallery Map
2019
Editorial concept
Graphic design, leaflet
PIERRE HARDY X VICTOR CRUZ
PIERRE HARDY CAMPAIGN
Research, development and production of the campaign and the video for Pierre Hardy for the Autumn-Winter Collection
Pierre Hardy
2019
Art direction
Moodboard
Assistant during the photoshoot
PIERRE HARDY X VICTOR CRUZ
PIERRE HARDY CAMPAIGN
Research, development and production of the campaign and the video for Pierre Hardy for the Autumn-Winter Collection
Art director: Julien Gallico
Pierre Hardy
2019
Art direction
Moodboard
Assistant during the photoshoot
Design and production of the special Post Western edition, published by IDPURE.Publisher/editor-in-chief: Thierry Häusermann
Editors-in-chief: Raphaël Verona, Joël Vacheron
Post Western, IDPURE
2016
Graphic design
Print
Social media management; design of stories and instagram posts.
Implementation and creation of the graphic charter.Art direction: Havas Genève
Nespresso
2021
Creation post for social media
Video creation and editing
Photography book around the city of Marseille with Emma Panchot.Exhibition of the magazine at the ECAL
Graphic Design at Centro de Cultura Digital, Mexico
Marseille
2018
Editorial concept
Graphic design
Photography
Print