Selma Farhan
Graphic Designer & Art Director
Based in Switzerland, working internationallyWith 6+ years of experience in visual design, branding, and project management, Selma crafts compelling visual identities and storytelling-driven communications across print and digital platforms.
Graduated from ECAL (École Cantonale d’Art de Lausanne), she has honed her expertise in luxury, fashion, and cultural sectors through roles at L’Officiel Magazine, Havas Groupe, and SDV_SF.Specializing in branding, packaging, and editorial design, she brings a detail-oriented, multidisciplinary approach to every project, from social media campaigns to large-scale print productions. Currently leading design at SDV_SF, Selma is open to new collaborations and creative challenges.
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• Visual Identity
Designed a fluid, modern logo reflecting movement, cultural exchange, and artistic growth.• Print and Digital Communication
Developed cohesive branding across posters, exhibition booklets, and digital content, blending contemporary typography with strong visual narratives.• Exhibition Branding
Created the identity for Sentiments Grandissants, a multidisciplinary event combining exhibitions, workshops, and a reading space, visually translating its inclusive and experimental nature.
Gallery Transplantation
A Creative Hub for Diasporic Arts
Founded in 2020, Transplantation Gallery is a non-profit sociocultural initiative dedicated to celebrating and promoting diasporic creativity. I had the privilege of contributing to its visual identity and communication strategy, ensuring that its mission of diversity, inclusion, and cultural accessibility was reflected in every design element.
This project reflected Transplantation Gallery’s dedication to creating a space where diasporic art thrives, connecting communities through bold and meaningful design.
• Art Direction
Defined a sophisticated brand identity, balancing luxury
and artistic expression.• Visual Identity & Logo Design
Designed a bold asterisk-based logo, symbolizing creativity
and individuality, inspired by modern art.• Packaging Design
Developed elegant, eco-friendly packaging, including reusable
cotton pouches and minimalist branding, reinforcing the brand’s sustainable ethos.
R.Galleria
The Art of Sustainable Luxury
R.Galleria is a Swiss handbag brand that merges art, elegance, and sustainability. The brand’s identity is built around bold graphic elements and a warm, vibrant orange palette, evoking Mediterranean luxury. Each detail, from logo to packaging, is designed to reflect timeless sophistication while embracing responsible fashion.
• A Fresh Logo for a New Era
Created a sleek, contemporary wordmark with clean lines, embodying trust, simplicity, and innovation.• Packaging That Speaks Simplicity and Efficacy
Developed a pastel-toned, minimalist packaging system emphasizing natural ingredients and dermatological expertise.• Website & Digital Presence
Designed a user-friendly interface with a structured layout, improving navigation and product visibility.• Social Media Storytelling
Produced engaging visual content and video campaigns to showcase the brand’s transformation.
Body minute
Redefining Beauty with a Fresh Visual Identity
This complete rebranding project gave BODY minute a refined, modern identity. The new design system strengthens the brand’s connection with consumers, aligning its visual language with its values of accessibility, care, and efficacy.
• Brand Identity
Designed a bold, gender-neutral logotype, aligning with the brand’s mission of inclusivity and ethical fashion.• Art Direction for Photoshoots
Directed visual campaigns highlighting craftsmanship, diversity, and the unique identity of each collection.• Social Media Content
Developed a strong visual presence with striking digital assets, reinforcing the brand’s storytelling.
AYO+504
Redefining Fashion Through Inclusivity and Craftsmanship
As the Artistic Director for AYO+504, I developed a bold and inclusive visual identity for the brand, reflecting its mission of diversity and ethical fashion. This included the creation of the logotype, direction of photoshoots, and design of visual content for social media.
• Visual Identity
Designed a fluid, modern logo reflecting movement, cultural exchange, and artistic growth.• Print and Digital Communication
Developed cohesive branding across posters, exhibition booklets, and digital content, blending contemporary typography with strong visual narratives.• Exhibition Branding
Created the identity for Sentiments Grandissants, a multidisciplinary event combining exhibitions, workshops, and a reading space, visually translating its inclusive and experimental nature.
Gallery Transplantation
A Creative Hub for Diasporic Arts
Founded in 2020, Transplantation Gallery is a non-profit sociocultural initiative dedicated to celebrating and promoting diasporic creativity. I had the privilege of contributing to its visual identity and communication strategy, ensuring that its mission of diversity, inclusion, and cultural accessibility was reflected in every design element.
This project reflected Transplantation Gallery’s dedication to creating a space where diasporic art thrives, connecting communities through bold and meaningful design.
• Visual Identity
Designed a fluid, modern logo reflecting movement, cultural exchange, and artistic growth.• Print and Digital Communication
Developed cohesive branding across posters, exhibition booklets, and digital content, blending contemporary typography with strong visual narratives.• Exhibition Branding
Created the identity for Sentiments Grandissants, a multidisciplinary event combining exhibitions, workshops, and a reading space, visually translating its inclusive and experimental nature.
Gallery Transplantation
A Creative Hub for Diasporic Arts
Founded in 2020, Transplantation Gallery is a non-profit sociocultural initiative dedicated to celebrating and promoting diasporic creativity. I had the privilege of contributing to its visual identity and communication strategy, ensuring that its mission of diversity, inclusion, and cultural accessibility was reflected in every design element.
This project reflected Transplantation Gallery’s dedication to creating a space where diasporic art thrives, connecting communities through bold and meaningful design.
• Graphic Design
Designed the layout for the magazine’s special edition, featuring experimental photography from 60+ students, balancing bold compositions with refined typography.• Scenography
Created an immersive exhibition in Paris, transforming space into an interactive journey through evolving concepts of beauty and identity.
Novembre x écal
A Kaleidoscopic Exploration of Contemporary Photography
As part of Paris Photo 2019, I contributed to the graphic design and scenography for the exhibition and special edition magazine created in collaboration with Novembre Magazine and ÉCAL/University of Art and Design Lausanne.
• Art Direction & Editorial Concept
Developed a clear and flexible identity, aligning with the guide’s role as a key reference for contemporary art spaces.• Print & Digital Strategy
Designed a system using seasonal color coding and high-quality print techniques, creating a visually distinct and easily recognizable publication.
Paris Gallery Map
A Guide to Contemporary Art
Published four times a year, Paris Gallery Map serves as a key resource for art enthusiasts. The visual identity enhances readability and navigation while maintaining a modern, elegant aesthetic that evolves with each edition.
• Art Direction & Moodboarding
Collaborated on visual research and moodboard creation, ensuring a cohesive artistic vision for the campaign. The imagery balanced modernity and elegance, echoing the unique designs of Pierre Hardy.• On-Set Assistance
Supported the creative team during photoshoots, managing logistics and contributing to the realization of dynamic visuals that highlight the collection’s key pieces.• Video Production
Edited campaign videos for digital platforms, showcasing the
collection’s vibrancy and energy through sharp transitions and
compelling sequences.
Pierre Hardy
Innovative Campaigns for Bold Footwear
In 2020, I contributed to the art direction, video editing, and on-set assistance for the Pierre Hardy Fall-Winter campaign, including the collaboration with Victor Cruz. Under the creative direction of Julien Gallico, this project merged high-fashion aesthetics with storytelling that reflects the brand’s bold identity.
This campaign successfully captured Pierre Hardy’s innovative spirit, blending luxury and modernity for an impactful seasonal launch.
• Art Direction & Moodboarding
Collaborated on visual research and moodboard creation, ensuring a cohesive artistic vision for the campaign. The imagery balanced modernity and elegance, echoing the unique designs of Pierre Hardy.• On-Set Assistance
Supported the creative team during photoshoots, managing logistics and contributing to the realization of dynamic visuals that highlight the collection’s key pieces.• Video Production
Edited campaign videos for digital platforms, showcasing the
collection’s vibrancy and energy through sharp transitions and
compelling sequences.
Pierre Hardy
Innovative Campaigns for Bold Footwear
In 2020, I contributed to the art direction, video editing, and on-set assistance for the Pierre Hardy Fall-Winter campaign, including the collaboration with Victor Cruz. Under the creative direction of Julien Gallico, this project merged high-fashion aesthetics with storytelling that reflects the brand’s bold identity.
This campaign successfully captured Pierre Hardy’s innovative spirit, blending luxury and modernity for an impactful seasonal launch.
• Graphic Design
Created a modern, sleek layout that echoes the magazine’s theme of multipolarity and fragmented perspectives. The design harmonizes bold typography with dynamic visuals, guiding readers through intricate global narratives.• Print Production
Managed the production of this 160-page softcover publication (22 x 29 cm), ensuring premium quality printing that complements the magazine’s concept and enhances the tactile experience.
Post Western
Redefining Global Perspectives
For Post Western, a special issue by IDPURE, I played a key role in shaping the graphic design and overseeing print production. The publication delves into the shifting dynamics of a world moving beyond Western dominance, presenting a thought-provoking exploration of global narratives.
Curated by Thierry Häusermann, Raphaël Verona, and Joël Vacheron, this annual issue encourages readers to challenge traditional perspectives and embrace diverse sources of inspiration.
Social media management; design of stories and instagram posts.
Implementation and creation of the graphic charter.Art direction: Havas Genève
Nespresso
2021
Creation post for social media
Video creation and editing
Photography book around the city of Marseille with Emma Panchot.Exhibition of the magazine at the ECAL
Graphic Design at Centro de Cultura Digital, Mexico
Marseille
2018
Editorial concept
Graphic design
Photography
Print